DealerRE (“DealerRE,” “we,” “us,” or “our“) is a reinsurance managing agency that helps automotive dealers establish and manage dealer-owned reinsurance programs. We are committed to protecting the privacy and security of information provided by visitors to dealerre.com (the “Site”) and by the automotive dealers and professionals we serve.

This Privacy Policy explains what information we collect, how we use and protect it, and your rights regarding that information. By using our Site or engaging with our services, you agree to the practices described in this policy.

Information We Collect

We collect information in the following ways:

Information You Provide Directly

• Contact information such as name, business name, email address, phone number, and mailing address submitted via our contact or inquiry forms
• Business details including dealership name, location, franchise affiliation, and F&I production data provided during the enrollment or consultation process
• Communications you send us by email, phone, or other means
• Agreement and contract information provided when establishing a dealer-owned reinsurance program

Information Collected Automatically

• Device and browser information (IP address, browser type, operating system, referring URLs)
• Pages visited, time spent on the Site, and click-path data collected via cookies and similar tracking technologies
• Approximate geographic location derived from IP address

Information from Third Parties

• Marketing and lead data from advertising platforms such as Meta (Facebook/Instagram) when you interact with our ads
• Business contact data from industry directories, referral partners, or sub-agents
• CRM data imported in the normal course of our sales and onboarding process

How We Use Your Information

We use the information we collect to:

• Respond to inquiries and provide information about dealer-owned reinsurance programs
• Onboard and service dealer clients, including structuring reinsurance programs and processing F&I commission reports
• Communicate with you about your program, performance, and relevant industry updates
• Send marketing and promotional communications (you may opt out at any time)
• Operate, improve, and secure our Site and internal systems
• Comply with applicable legal, regulatory, and contractual obligations
• Analyze site usage and marketing performance to improve our outreach and services

We do not sell or rent your personal information to third parties for their own marketing purposes.

How We Share Your Information

We may share your information in the following circumstances:

• Service Providers & Partners: We work with third-party administrators (TPAs), reinsurance carriers, attorneys, accountants, and technology vendors who assist in delivering our services. These parties are bound by confidentiality obligations and are only permitted to use your information as necessary to perform services on our behalf.
• Sub-Agents & Referral Partners: Information may be shared with licensed sub-agents assisting with dealer enrollment or program administration.
• Marketing Platforms: We use platforms such as HubSpot and Meta to manage communications and advertising. Data shared with these platforms is governed by their respective privacy policies.
• Legal Compliance: We may disclose information as required by law, regulation, court order, or to protect the rights, property, or safety of DealerRE, our clients, or the public.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, subject to this Privacy Policy.

Cookies & Tracking Technologies

Our Site uses cookies and similar technologies to enhance functionality, analyze traffic, and deliver relevant advertising. Specifically, we may use:

• Essential Cookies: Required for the Site to function properly
• Analytics Cookies: Used to understand how visitors interact with our Site (e.g., Google Analytics)
• Advertising & Retargeting Pixels: Including the Meta (Facebook) Pixel, which tracks interactions with our ads and Site to measure campaign performance and serve relevant ads

You may control cookie settings through your browser preferences or opt out of interest-based advertising through the Digital Advertising Alliance at optout.aboutads.info or the Network Advertising Initiative at optout.networkadvertising.org. Note that disabling certain cookies may affect Site functionality.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, maintain active client relationships, and comply with legal and regulatory obligations. Client program records may be retained for a minimum of seven (7) years in accordance with standard insurance and financial recordkeeping requirements. When information is no longer needed, we take reasonable steps to securely delete or anonymize it.

Data Security

We implement commercially reasonable technical and organizational measures to protect the information we hold against unauthorized access, loss, misuse, alteration, or destruction. These measures include access controls, secure transmission protocols, and vendor security assessments.

However, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security and encourage you to use caution when sharing sensitive information online.

Your Rights & Choices

Depending on your location, you may have certain rights regarding your personal information, including the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information, subject to certain exceptions
• Opt out of marketing communications at any time by clicking “unsubscribe” in any email or contacting us directly
• Request that we not sell your personal information (we do not sell personal information)

To exercise any of these rights, please contact us using the information in Section 11. We will respond to verifiable requests within a reasonable timeframe consistent with applicable law.

Third-Party Links

Our Site may contain links to third-party websites, including industry partners, TPAs, or regulatory resources. This Privacy Policy does not apply to those third-party sites, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.

Children’s Privacy

DealerRE’s services are directed exclusively to business professionals in the automotive industry. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that we have inadvertently collected such information, we will take prompt steps to delete it.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically. Your continued use of our Site or services following any update constitutes acceptance of the revised policy.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

This Privacy Policy is provided for informational purposes. For specific legal compliance requirements applicable to your state or circumstances, we recommend consulting qualified legal counsel.